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Oversexed Ads Cause Controversy

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April 21, 2008

Are you a fan of the hit show Gossip Girl? There’s been some controversy over the promos for the new season. Critics argue that the promos are way too sexual and that the ads are sending the wrong message to the show’s teen audience. Take a look at the promos for Gossip Girl in the clip below:

[youtube]http://www.youtube.com/watch?v=06BqvLvPyuw[/youtube]

These ads are just another example of sexualized advertisements that specifically target teens. Did you notice the OMFG? Some adults might not know what that means, but ask almost any teen and he or she will know. The teen-friendly OMFG sends a message that clearly says, “Hey teens, watch Gossip Girl! The sex scenes are outta control!” And, just in case you don’t realize how much sex there is on the show, a voice says the word “sex” over and over while sex scenes from the show flash across the screen.

Some people might think, So what? I’ve seen ads like this before. What’s the big deal?

The big deal is that ads like these present a warped view of sexuality that’s all about sexual fantasy and not reality. Important parts of sex—like communicating with your partner and using condoms to prevent sexually transmitted diseases (STDs) and pregnancy—are completely left out of the picture. With teens and middle-school kids watching, you have to wonder: How are they supposed to learn about the really important parts of sex that we don’t see on TV, like deciding if you want to have sex, communication and condoms?

The next time you’re watching TV and you see a sex scene, take note: Do the partners discuss their expectations of sex? How about using condoms or other methods of birth control? Do they talk at all about preventing STDs? You’ll find that although there’s tons of sex on TV, there are few realistic portrayals of responsible safer sex.

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